2011 was the Year of Google Panda and there is no turning back (sorry!)
This update was considered “minor.”
A few days ago, Google also released a change to their alogirthm that affected websites that contained advertisements above the fold.
Google warned webmasters that you need to start focusing more on user experience (UX), layout, and overall design of your website.
But this is a good thing.
After all google just wants to improve the search experience.
Sites that are well designed, have high quality content, and play by the rules will see an increase in traffic and rankings.
The reason all of this happened was because Google received complaints from their users about ad-littered websites that made it hard to find the content they were looking for.
Google suggests that the majority of your advertising should be found below the fold leaving the reader with worth while material when the page opens up.
Design REALLY Matters
Clean, affective design is really important. Make sure your content can be easily consumed. Have consistant branding accross all of your web pages. Make sure if you do place advertisements that you are not blocking the view of your good content.
Just by using some quality designs with WordPress should do the trick. Remember too if you need custom design or development work to hire a professional (shamless prop for me).
Analyze Your Backlinks (important!)
Pay close attention to your back-links which are coming from potential demoted sites. So if you have back-links that are coming from a website that has been affected by the algorithm and has a ton of ads on the site, you might want to re-evaluate your back-linking strategy.
Social Indicators are increasingly important (duh!)
Make sure all of your content can be easily shared with social media networks like Facebook, Twitter, and LinkedIn. Consider the new networks too like Pinterest (more on that later).
Also think about how and why your content is likely to be shared. Especially since Facebook moved beyond the like button.
Strategic placement of your advertisements
Make sure you place your advertisements in strategic locations. You can still have a top header ad banner but make sure it doesn’t get in the way of your main content. Consider including your banner ads or affiliate codes in small numbers in the sidebar and within your pages content. Just avoid cluttering them together.
How have Google’s latest changes affected your business? Let me know if I can help-leave a comment below: