When Search Plus Your World launched, I talked about how this was a paradigm shift in SEO. It’s Google’s attempt to create a social search engine. But the problem a lot of us have is that Google is biased to Google Plus.

When you search for movies in Google, you see a listing of Google Plus profiles in the right column. No mention of Twitter, Facebook, or other networks. When you search movies, Hugh Jackman’s Google+ profile shows up in the right column.

But when you search Hugh Jackman, you see his Twitter profile is the first social network listed in the organic results. Clearly he has more engagement on his Twitter account and that should be reflected when doing the original search for movies.

Focusontheuser.org

A group of engineers from Facebook, Twitter, MySpace and other networks got together and created this bookmarklet.

When you use it, you can see what Google could potentially look like if they opened up to more networks without favoring their G+ product.

Google is a business afterall and I can understand them wanting to promote their product. But they have always been about the user while delivering the most relevent results. It would make sense to integrate all of the other networks too.

The project focusontheuser.org is open source and the group plans to submit the code to Google to take it as a consideration.

If you want to learn more about the project, I wrote earlier about how this new hack forces Google to show more than Google Plus results.

What does this mean for the rest of us?

Clearly you should be leveraging Google Plus as part of your social media strategy. It’s even more important because SEO without Social is a dying breed. Searchengineland had a great article on the topic of Google Plus and SEO being the”new link.”

It will be interesting to see what Google does in 2012 to integrate other social networks. What do you think will happen?

Nate is a 24-year-old Internet Marketer & WordPress Guru who helps businesses and individuals understand how to market online with The Social Web. Find Nate on Google Plus

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