If you didn’t know already, Pinterest has become a major social media powerhouse in recent months rivaling Google Plus, YouTube, and Twitter. Over the last year, Pinterest has seen a 2,702.2% increase in traffic.
The average time users spent on Pinterest rivals Facebook, Twitter, and even YouTube for time spent.
28.1% of users have an annual household income exceeding $1000,000. 50% of the users have children. This is big news for retailers as most are seeing a huge increase in referral traffic from the sites.
Check out the complete infographic showing Pinterest stats from Modea.
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You’ll notice that the majority 68.2% of users are women. Anyone with a Pinterest account will imediately notice the amount of women’s fashion articles being pinned.Pinterest could be the fastest growing social media site out there, with a 2,702.2% increase in traffic since last year. The average time users spend on the site is much more than Facebook or Twitter. It even rivals YouTube for time spent. Pretty impressive considering the time commitment it takes to watch a video vs. browsing pictures.The most interesting thing is the marketing implications this information presents. 28.1% of users have an annual household income exceeding $100,000. 50% of them have children.