Google's new SSL implementation hides valuable keyword data from webmasters

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by Nate Devore on October 22, 2011 · 0 comments

Google's new SSL implementation hides valuable keyword data from webmasters

Facebook already uses SSL (https in url) to protect the privacy of it's users. This week Google announced that signed-in users will be routed to a secured search environment using SSL. This is great for the user but some SEOs and webmasters are outraged by the changes because it deprives us of the all important keyword data. In other words, we don't know what the user typed into Google to arrive at our site. If you are using Google Analytics, you will just see the term "not-provided" instead of the keyword.

Only Organic Search

Now Google says this will only result in about 10% of the overall searches so we should still be able to see 90% of the raw data. But some folks are upset that all of the data will still be supplied to Google Adwords users. If someone clicks on a paid advertising link, the referral data is passed along-not organic search.

Google Plus

With more users adopting G+ (over 40m now?) that means more users logged in-not including Gmail! Something tells me it might (over time) affect more than 10% of the data.

Social Analytics

I've been scratching my head at this move too and how this will eventually play out. Also, when might we start to see social analytics and G+ play a role? Also, Google recently purchased postrank.com which delivered real-time social data and trends. I suspect soon we will see this incorporated with G+?

Despite all of the turmoil and anti-Google blog post rants this week, I managed to find some great resources to read further about the changes. My favorite of the week just released today is from SEOMoz.

Resources on Google's SSL Announcement
While some gracefully agreed and accepted the changes, others declared outright war: http://searchnewscentral.com/20111019195/Latest/dear-google-this-is-war.html

Check out SEOMoz's Post:

http://www.seomoz.org/blog/google-hides-search-referral-data-with-new-ssl-implementation-emergency-whiteboard-friday

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Google Hides Search Referral Data with New SSL Implementation – Emergency Whiteboard Friday
On Tuesday, Google announced that signed-in users will, by default, be routed to the SSL version of Google (https://www.google.com). Before Tuesday, most users used non-SSL Google for their searches. …

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Get Real-time Earthquake Updates on Google Plus

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by Nate Devore on October 20, 2011 · 0 comments

Just by following the earthquake stream on G+ you can see updates from people all over the world. In the past, Twitter definitely has been a powerful tool for getting real-time updates from citizen reporters around the world-think back to the tsunami and earth quakes in Japan and other disasters like earthquakes in Chili.

I personally like the way G+ displays content visually and aesthetically. So it makes perfect sense to monitor real-time trends through it.

Also, search Google for real-time updates. If you type in earthquake you might see this published 35 minutes ago:

http://www.cbsnews.com/stories/2011/10/20/national/main20123429.shtml

Be sure to circle +Louis Gray for G+ updates and more

View comments here-https://plus.google.com/s/earthquake
#earthquake

Reshared post from +Cory Bergman

Updated: Small #earthquake rattles San Francisco Bay Area. USGS says it was a 3.9 magnitude near Berkeley.

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Magnitude 3.9 – SAN FRANCISCO BAY AREA, CALIFORNIA
USGS Earthquake Hazards Program, responsible for monitoring, reporting, and researching earthquakes and earthquake hazards

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How Google Helped A Music Teacher Win 1$ Million

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by Nate Devore on October 20, 2011 · 0 comments

The story and the way Google used it to their benefit is worth more than the 1$ million.

A music teacher with no prior baseball knowledge uses Google search to learn the game and apply the techniques to pitch a perfect game on the Xbox to win the grand prize.

Check out the video below

Reshared post from +Louis Gray

With Game One of the World Series tonight, we have the chance to see the two hottest teams in the country take one another on for the ultimate trophy. Earlier this year, a music teacher unfamiliar with baseball took on another challenge – pitching a perfect game… on a video game. If he did it before anyone else, his prize would be a cool $1 million. With a little help from Google search and a ton of practice, he made it. I love this Search Story. Having seen it at an internal meeting just over a month ago, this is one I've been looking forward to sharing – the story of perfection.

/via +Laura Nichol and +Michaela Prescott
#search #baseball #worldseries

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Big Brands Lead The Way For Mobile Commerce

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by Nate Devore on October 20, 2011 · 0 comments

In 2010 Amazon and Ebay were two of the companies that pushed mobile ecommerce innovation.

With other companies not wanting to take the risk to invest in the mobile landscape, these two companies are paving the way for new mCommerce innovation.

In 2010, Ebay introduced their mobile app which enabled both buying and selling processes to take place over a highly effective mobile platform and interface. Some of the sales included a Lamborghini selling for $350,000!

According to comScore, search shows 25% of consumers preferred accessing a retailers website on their mobile device and would go to their competitor if the mobile option did not exist.

The UK seems to be moving faster to adopt mobile usage than the US where usage is expected to jump from $170 billion in 2010 to 630 billion by 2014.This makes it extremely important for any retailer or small business owner to optimize for mobile devices.

Read the full article below:

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Embracing Mobile Commerce in 2011
The following is a guest post James Bentham on behalf of Mobile Interactive Group. With the majority of large retailers in the UK choosing to capitalise on

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Manage your contacts with Highrise CRM and LinkedIn

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by Nate Devore on October 20, 2011 · 0 comments

I am a big fan of 37signals products. I use their Basecamp product and their Highrise Contact Relationship Manager (CRM).

Today, 37signals introduced LinkedIn profiles for Highrise giving you access your contacts details including connections and recommendations.

This kind of feature can be quite useful for hiring managers, project managers, and anyone looking to build relationships with potential clients through Social Media.

Implementing this into Highrise might be time consuming if you have a lot of contacts. You have to manually place the link to each profile. Check out the official blog update below:

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New in Highrise: LinkedIn profiles – (37signals)
New in Highrise: LinkedIn profiles 37signals Oct 18. 43 comments Latest by Anol. Today we're introducing LinkedIn profiles in Highrise. You can now add LinkedIn URLs to your contacts to see their …

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Blogging with Google Plus Plugin for WordPress

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by Nate Devore on October 19, 2011 · 0 comments

This is my first attempt at using Google + as a Blogging "Curation" Tool-

It all starts here in Google + then my content is published to my blog via this new plugin you can download at http://www.minimali.se/103697821787469756035/

Special Thanks to +Daniel Treadwell for this plugin.

The plugin is using Google + API and options include choosing categories, authors, tags and many other options to control your feed via settings inside of WP-Admin.

Why is this good?

In conjunction with other apps like Dlvr.it and bufferapp.com I am able to post from Google + and have my content reach all my networks: Twitter, Facebook, Linkedin, and many others…

My Workflow

For now, I am waiting for @bufferapp to support Google + and then that will open up new potential with the iPad and other devices.

My current workflow consists of Google + –> natedevore.com (My Blog) –> Dlvr.it syndicates my RSS feed to –>Twitter –> Linkedin > Facebook + others

It's all about scheduling this!

I use Tweriod.com to analyze the best times to publish my content based on how active my users are on Twitter.

Now all my content get's delivered at PEAK TIMES!

UPDATE-Using Circles to Decide what gets Published

I didn't realize this first but if you publish information on Google + as "Public" it will be pushed to your blog. However, if you decide to share with selected circles, this content stays on Google +.

This is an excellent way to filter what you post on your blog from Google Plus!

Recommended Tools (I will write more about these later):

Bufferapp
Tweriod
Hootsuite
dlvr.it
Google + Plugin
http://www.minimali.se/google+blog/

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The Google+ musings of Daniel Treadwell
Google+ Blog Concept – Daniel Treadwell. View your Google+ Posts in the form of a clean and simple blog. Also home of the Google+Blog WordPress plugin.

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Excellent video

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by Nate Devore on September 7, 2011 · 0 comments

Talks about a lot of interesting implications of technology for business and makes a clear point that creativity and innovation will be needed even more in the future to lead us through to the "Age of Abundance." Yes, I watched the whole thing (60 min +) before falling asleep with my iPad

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I've been seeing a lot of companies handle "customer support" through…

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by Nate Devore on September 2, 2011 · 1 comment

I've been seeing a lot of companies handle "customer support" through their Facebook Fan Pages and I am not sure that is the best idea.

Allowing anyone to publish anything (links too) on the wall can be bad for a brand, especially if you can't reply and moderate it in a timely manner…

There are settings to manage this. What do you think?

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Another inspiring post from +Chris Brogan Couldn't come at a better time rea…

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by Nate Devore on August 31, 2011 · 0 comments

Another inspiring post from +Chris Brogan Couldn't come at a better time really.

Reshared post from +Chris Brogan

When the storm hits, are you facing the waves, or are you tying off?

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Tying Off Or Facing the Waves
Ship in a Storm. When times are rough, in business and in life, many of us seek stability. We want to anchor ourselves to something. We want to tie our boat up to try and outlast the storm. But that v…

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